Rather than seeing tons of usage from video production departments, other folks inside the organization are the power users of the tool. Interestingly, founder Victor Riparbelli said that user behavior didn’t necessarily match up to his earlier expectations. These customers predominantly use the tool for training videos, it said, but also use Synthesia for monthly updates to the broader team or delivering information that would normally come via email. The startup, aware of the fact that almost any powerful tool on the internet can be used for evil, is focusing exclusively on enterprise clients, rather than allowing anyone and everyone to hop on the platform.
Users also can upload a recording of their voice, which can be transformed to say just about anything under the sun. Customers can leverage existing avatars, created from the performance of actors, or create their own in minutes by uploading some video. Synthesia allows anyone to turn text or a slide deck presentation into a video, complete with a talking avatar.
#SYNTHESIA CODE SERIES#
Today, it announced the close of a $50 million Series B funding round led by Kleiner Perkins, with participation from GV and existing investors Firstmark Capital, LDV Capital, Seedcamp and MMC Ventures. Synthesia, a startup using AI to create synthetic videos, is walking a fine, but thus far prosperous, line between being creepy and being pretty freakin’ cool.
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